Lesson from Luxury Goods Pricing
In this gloomy economy there are pockets of unreal abundance where the sun continues to shine brightly. Consumers are reining in spending as the tightening credit puts pressure on prices of products and services. Yet producers of luxury brands continue to hold the line. And profit. There must be a lesson here for the rest [...]
About the Author
Navdeep S. Sodhi founded Six Sigma Pricing, a consultancy based in Minneapolis and London. He is co-author of the first book on pricing operations, Six Sigma Pricing, as well as the seminal Harvard Business Review article.
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