Green Products Greener Profits
Environmental consciousness is getting notice from manufacturers and retailers as they prepare to tap the burgeoning demand with innovative products and services and also modify their value message to customers. After all, green initiatives hold the promise of gaining market share with customers who identify value with earth-friendliness…
About the Author
Navdeep S. Sodhi founded Six Sigma Pricing, a consultancy based in Minneapolis and London. He is co-author of the first book on pricing operations, Six Sigma Pricing, as well as the seminal Harvard Business Review article.
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