By Navdeep Sodhi | February 28, 2009

Plan Pricing Promotions For Survival and Profit

In this global recession, retailers and manufacturers are frantically trying to fire up demand with aggressive price promotions. But companies who fail to do adequate due diligence before launching promotions may find themselves pushed to the brink. The liquidation of Circuit City and bankruptcies of several other retailers after a single disappointing holiday season should [...]

By Navdeep Sodhi | January 1, 2009

2009: The Year of Making the Right Choices

2009 may well be the year when executives and their pricing organizations choose to focus on due diligence and operational controls. As companies are grasping for straws in this tough economy, managers are scrutinizing their pricing and other business practices to fix problems and loopholes. After years of economic boom, the rapid downturn appeared like [...]

By Navdeep Sodhi | December 14, 2008

What Six Sigma Pricing Is and Is Not

How can six sigma apply to pricing strategy – Six Sigma is good only for repetitive processes?
How can quality tools change the way companies (should) look at their pricing organization which is often distributed in marketing, sales, supply chain, finance and other functions?
What is Six Sigma Pricing?
I look for the nearest soapbox whenever I get [...]

By Navdeep Sodhi | August 24, 2008

Massive Scope Minute Decisions

“Massive scope minute decisions”, the NBC commentator aptly described the heart-warming tai chi display at the opening ceremony of the Beijing Olympics. 2008 dancers leapt, swirled, and landed perfectly every time as each performer simply coordinated movements with their immediate neighbor. How come corporations can’t act with the same simplicity and precision especially when they [...]

By Navdeep Sodhi | June 3, 2008

The Tide is Going Out

“When the tide goes out, we find out who’s been swimming without a bathing suit,” wrote Warren Buffet to his shareholders about the housing crunch rooted in the credit debacle that continues to batter the US as well as the global economy. If one picked a mere two examples out of dozens of known blunders, [...]

By Navdeep Sodhi | December 3, 2007

Message in Six Sigma Pricing

Pricing is the #1 worry for business leaders but companies can have far more control over pricing than they may realize. Many companies have developed solid sales strategies—but without equally good pricing operations, those strategies by themselves will not add anything to the bottom line. The goal of pricing operations is to consistently control price [...]

About the Author


Navdeep Sodhi is a pricing practitioner and co-author ofSix Sigma Pricing. His prior global experience, as practitioner and consultant, spans airlines, chemicals, medical device, B2B manufacturing, and outsourced service industries. He is past recipient of the Award of Excellence from the Professional Pricing Society. He has published several articles on pricing strategy and execution in reputed journals including theHarvard Business Review. He has an MBA from Georgetown.

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