Luxury Goods Price Cuts
A Wall Street Journal article reported today, “For the first time in recent memory, luxury goods makers are cutting prices on designer apparel, shoes and handbags in the U.S. market.”[1] Just a few weeks ago, I felt so sure that luxury brands would hold prices despite weakness in the global economy. After all, isn’t price [...]
About the Author
Navdeep S. Sodhi founded Six Sigma Pricing, a consultancy based in Minneapolis and London. He is co-author of the first book on pricing operations, Six Sigma Pricing, as well as the seminal Harvard Business Review article.
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