A Wall Street Journal article reported today, “For the first time in recent memory, luxury goods makers are cutting prices on designer apparel, shoes and handbags in the U.S. market.”[1] Just a few weeks ago, I felt so sure that luxury brands would hold prices despite weakness in the global economy. After all, isn’t price [...]
Navdeep Sodhi is a pricing practitioner and co-author of Six Sigma Pricing. His prior global experience, as practitioner and consultant, spans airlines, chemicals, medical device, B2B manufacturing, and outsourced service industries. He is past recipient of the Award of Excellence from the Professional Pricing Society. He has published several articles on pricing strategy and execution in reputed journals including the Harvard Business Review. He has an MBA from Georgetown.
Six Sigma Pricing
